Engates gives the example of marketing software providers

A survey from Rackspace Hosting suggests that the hybrid cloud future is so bright it has to wear shades. The survey of US and UK enterprises finds that the limitations of one-size-fits-all solutions like large public clouds are becoming more apparent, and these limitations are driving organizations to hybrid cloud: public, private cloud and dedicated servers working together in any combination.

The survey illustrates growing recognition of the value proposition of hybrid cloud. In sponsoring the research, Rackspace is building upon its efforts to define itself as a major player in hybrid infrastructure, rather than just public clouds. This is a potential differentiator for Rackspace (RAX), which for years has managed physical servers for customers, a service not offered by public cloud rivals like Amazon and Google.

The survey results show that the majority (60 per cent) of IT decision-makers see hybrid cloud as the culmination of their cloud journey,reliable andΒ MileWeb linux dedicated serverΒ hosting solutions. rather than a stepping stone to using the public cloud alone for all their cloud needs. 60 per cent of respondents have moved or are considering moving certain applications or workloads either partially (41 per cent) or completely (19 per cent) off the public cloud because of its limitations or the potential benefits of other platforms, such as the hybrid cloud.

β€œHybrid cloud is a better model in the long term,” said Rackspace CTO John Engates. β€œI think it’s the end state. A lot of people start on the public cloud but reach a point where they find they can have better efficiencies with hybrid.”

The top reasons respondents gave for why their organization is using hybrid cloud instead of a public cloud only approach for certain applications or workloads are better security (52 per cent), more control (42 per cent), and better performance or reliability (37 per cent).

According to Engates, companies typically begin with a public cloud, a private cloud or dedicated servers but then come to realize they need the benefits of the multiple cloud hybrid environment. He notes the survey findings mirror what Rackspace is seeing among its’ own enterprise customers.

Engates gives the example of marketing software providers HubSpot, a company that moved from pure Amazon public cloud to a Rackspace setup, and achieved a 4x performance boost. The company uses tools like Hadoop, which works better on dedicated hardware, while other workloads belong in the cloud.

β€œThe findings of our study indicate that the hybrid cloud is the next cloud for many organizations,” said Engates. β€œThey may have started with a public cloud-only architecture, but have come to realize the limitations of this approach as they’ve continued on their cloud journey. They turn to the hybrid cloud because it can combine the best of public cloud, private cloud and dedicated servers, delivering a common architecture that can be tailored to create the best fit for their specific needs. For example, instead of trying to run a big database in the public cloud on its own, which can be very problematic, businesses can leverage the hybrid cloud to run that database much more efficiently on a dedicated server that can burst into the public cloud when needed.”

There’s no exact figure as to when this turning point is reached, but roughly $25,000 in spend a month is one rough benchmark the company is seeing at the point of customer transition.
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